Reserve, NM

Reserve — the county seat since Catron County's founding in 1921 — was named for Thomas B. Catron, a Santa Fe attorney, political leader, and New Mexico's first U.S. senator.

The town began in the 1860s when Mexican-Americans established a string of villages along the river, naming them the Upper, Lower, and Middle San Francisco Plazas. Anglo settlers renamed the Upper village as Milligan's Plaza after a merchant and saloon owner.

Milligan's Plaza wasn't the law-abiding place you'll find today. In the early 1880s, Elfego Baca decided to clean up the town. Baca appointed himself deputy sheriff, rode 130 miles by horseback from the central new Mexico town of Socorro, and engaged in a 33-hour gun battle with some of the town's residents (who were anything but reserved).




  • Cottonwood Campground - On US 180 about 15 miles SW of Reserve
  • Frisco Lodging Co.& Spa(lodging 575/533-6600 Spa 575/533-6427
  • Hidden Springs Inn (on US 180, 7.5 miles south of Reserve) 575/533-6906 or -6907
  • Pueblo Park Campgrounds - 18 miles SW of Reserve, off US 180
  • Rancho de Frisco Cabins 575/533-6188


  • Baptist Church, 575/533-6330
  • Church of Christ, 575/533-6549
  • Joy Fellowship, 575/533-6373
  • Prebyterian Church, 575/533-6414
  • St. Francis Catholic Church (in Frisco Plaza, south of Reserve on NM Hwy. 435), 575/533-6240
  • Seventh-Day Adventist, 575/533-6780


  • Black Gold Emporium: Gas and Diesel, Groceries. 575/533-6538
  • Michelle's:  24/hr. Gas and Diesel, Groceries. 575/533-6488
  • Jakes General Merchandise: Groceries, Fresh Meat and Produce. 575/533-6565
  • M Salon: Beauty Salon. 575/533-6415
  • Presbyterian Medical Services 575/533-6767 or -6737
  • Presbyterian Medical Services - Dentist 575/533-6456
  • US Forest Service Ranger Station 575/533-6231
  • U.S. Post Office 575/533-6333